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This year, Apple is redefining the word advanced. This is the most advanced definition of the word advanced yet. We’re calling it Advanced XS. With Advanced XS, Apple is taking the word advanced to the next level. This is a huge day for the word advanced.

Now, Jony Ive will repeat exactly what we just said in a British accent.

@aral I am not sure how statements like "the world's most advanced operating system" get past deceptive advertising honestly. It may be a few billion dollars in the bank.

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