Trillion-dollar company in a world with exponentially-increasing inequality and starving kids: why don’t we call it XS? Yeah, XS sounds good to me… don’t see any problem with that.

@aral Luxury mobile devices are an efficient price discrimination mechanism. Fools, money. I am modestly in favour.

Meanwhile, contemplating Purism's tablet.

@aral and having used a term everyone knows means "extra small" we've also got a big one so we'll call it.... XS Max. Yes. Yes that is a good and clear name for a thing.

@aral You are right, but what about the others, Samsung for example? Also expensive, and many are following Apple with face recognition and face unlocking...

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