@josemurilo That’s what I call “decoration”.
Decoration is when you take an inherently unethical business model (like Google/Facebook/the startup du jour’s) and use behavioural psychology, aesthetics, and storytelling to mask the acrid smell/taste/sight of that rotten core so your victim—the livestock to be farmed (called “the user” in Silicon Valley)—does not become aware of it & bolt.
Design is when you use the same skills to make tools that empower people and do nothing else.
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