@aral If you want to get a taste of the concept before reading the book; here is a 15 minute TEDx-version you can check out next time you feel like procrastinating: https://hooktube.com/watch?v=E6wlTtQBlhI
Bonus lecture containing a slightly more academic angle on the topic: https://hooktube.com/watch?v=kKg6aCFXnak
(Hooktube is, if you do not already know, a way to watch YT-movies without tracking).
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