Cannot for the life of me remember where I found this, nevertheless it's probably the best explanation for layfolk as to why #privacy is an existential threat:
https://2018.ar.al/notes/the-nature-of-the-self-in-the-digital-age/
We should refuse to play the inane whatdoyouhavetohide game by changing the language of the debate. The idea of #digitalfeudalism is a great start.
In the video linked to at the end of the article:
the (same) author makes the claim that the reason many people are OK with surveillence is because they've already been conditioned to it by Christian doctrine.
Actually this guy's whole website is worth checking out:
@aral I liked your article on technology as extension. I've been yelling about McLuhan and the colonization of the sense for some time in relation to the privacy debate. You're right on: when so much of our media diet is currated by advertizers we've ceded our sovereignty.