“So. They know my mom's toothpaste. They know I was at my mom's. They know my Twitter. Now I get Twitter ads for mom's toothpaste. Your data isn't just about you. It's about how it can be used against every person you know, and people you don't. To shape behavior unconsciously.”


HT @panais @armonyaltinier

@aral @panais @armonyaltinier

"So, if your Mom had a secret vice, say playing the poker machines, you could start getting advertising that potentially breached her privacy and/or alerted you to her behaviour? Ugh"

"Yes, people started getting baby ads after visiting my gf and me. We hadn't told them about her pregnancy."

Or if a few people around you looked for information on kocher food...
@aral @panais @armonyaltinier

@aral @panais @armonyaltinier For some time I was getting Google ads about some medical condition treatment, seemingly unrelated to me at all. Only later I got to know it was my friend's (and avid correspondent at the time) husband who had the condition... It was about 2011-2012, IIRC.
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