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“The appropriate technology movement is attributed to E.F. Schumacher, a German-British economist … During the 1970s, he became widely known for his heterodox economic ideas that lambasted the mainstream emphasis on profit over human needs. In his best-known, 1973 book, Small is Beautiful: A Study of Economics as if People Mattered”

His book was titled WHAT? 🥰

Must read it. So sad to learn he died the year after I was born.

reallifemag.com/appropriate-me

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@aral Indeed beautiful naming. I would love to know your opinion about it when you read (I didn't read, but got inspired too)

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