“The appropriate technology movement is attributed to E.F. Schumacher, a German-British economist … During the 1970s, he became widely known for his heterodox economic ideas that lambasted the mainstream emphasis on profit over human needs. In his best-known, 1973 book, Small is Beautiful: A Study of Economics as if People Mattered”
His book was titled WHAT? 🥰
Must read it. So sad to learn he died the year after I was born.
@aral Indeed beautiful naming. I would love to know your opinion about it when you read (I didn't read, but got inspired too)
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