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What Apple is doing with its plans to scan content on your own devices (and, to a lesser degree, what it was doing earlier with its News app profiling you on your own device) is an attempt to redefine what it means to violate your privacy.

It doesn’t matter where your privacy gets violated (on your own device or in the cloud). It matters that your privacy is being violated. The violation of privacy isn’t the scanning of the content, it is the notification of a third-party based on the scan.

Even if a third party isn’t notified, if the insight gleaned from the scan is used in the interests of a third party instead of in your interests and according to your wishes, this is also a violation of your privacy.

(This is what Apple News does. They profile you on your own device and enable advertisers to target you to attempt to manipulate you for profit and say that this does not violate your privacy. It absolutely violates your privacy by any meaningful definition of what privacy is.)

(Note that this is also what the Brave browser does. Does Brave violate your privacy? 100%)

@aral exactly! Scanning locally for inappropriate pictures in childrens conversation and display a warning with some helpful resources 100% fine, good move!

Going ahead and reporting it to their parents (or some other authority), this is where things become hairy.

@aral But Brave only does this if you enable their crypto/ad program or am I wrong?

@aral Apple calls it privacy-preserving, which is a half-truth: it only preserves privacy of the "good" people, and whether or not that is good depends on how well your definition of "good" people aligns with Apple's.

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