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“Data protection” is a joke and you’re the punchline.
“Data protection” assumes that data is collected to begin with and that that’s just “how things are.” It makes no attempt to change that.
What you’re looking for is data minimisation.
Aral Balkan · GDMR: this one simple regulation could end surveillance capitalism in the EUGDMR: The regulation EU citizens deserve.
No, you didn’t misread it and, no, it’s not a typo. GDMR – the General Data Minimisation Regulation – can end surveillance capitalism in the EU.
The problem is that no such regulation exists.
So, let’s change that, starting now.
To be effective, GDMR must be succinct and precise. The essence of it can be expressed in a single article with two paragraphs:
@aral yes!! I'm in the middle of writing a paper on how technical regulation of data can solve a lot of "ethical" issues. I will cite you! 
@KatrinaMatheson Neat; would love to read it when you’re done :)
@aral yeah, you got it!