You want people to run their own servers? Design and build servers for individuals, not communities and let communities arise from the interconnections between those servers.
Because that’s the only way we can compete on ease of use with centralised systems. Not by mimicking their complexity but by side-stepping it. There is orders of magnitude difference in complexity between a system designed to serve just one and one designed to serve one, two, or a hundred thousand.
@aral does it though? This may be unfair of me (I’m all for decentralisation BTW) bit when I was running IndieWeb functions on my blog, it was ridiculously complicated.
When I tried Micro.Blog, it was convoluted and awkward. Write.as was the same, albeit less so.
I hope it will get there some day, but my experience is the opposite. Centralisation is simple (sign up for Twitter, post your memes), and decentralisation is complicated unfortunately. 😕
This is my personal Mastodon.