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By the way, if you think the artificial lens bit is hyperbole, think again. Quite a few years ago now I was sitting at dinner with some CEO of some startup that had developed a free tool they said helped people with dyslexia read more easily.

So, as I do, I asked him my favourite question: “how will you make money with this?”

He looked at me like I was rather daft before answering, matter of factly, “well, we know what you’re reading.”

Say no more, my friend. Say no more.