@aral have you thought about linking your mastodon account with twitter. When using on mobile you can also view your twitter and mastodon as one. Reply to a tweet with a toot and get it then also sended into twitter. Like that anytime you make a toot longer then 140 it will incl. a link to mastodon, which might attract by that some more ppl in using it. Also that way mastodoners aren't left out from the dialoge you're havin on twitter.