This is a photo of a crashed kiosk advertising the menu and offers at a popular Norwegian pizza restaurant chain. It shows that the kiosk was running facial recognition and basic sentiment analysis on the people looking at it.

Based on the number of people who sent me this on Twitter, it’s clear that people care and are unhappy with corporate surveillance.

The worst bit? Compared to what Google and Facebook do daily and at scale, this is a toy.


Is this really that big of a deal? It's anonymous information that does not confront any personal right of the consumer (or I fail to see any). Is it evil because a computer is doing the job? How is this different from the owner of a local shop closely watching people reactions to their ads/asking people whether they like or not their products?

Aral Balkan @aral

@highondancer It’s a big deal because:

(a) People don’t know that their photo is being taken and that facial recognition is being run, etc. If this was happening in the EU, it would run foul of GDPR.

(b) The owner of a shop does not have the means to take photo of customers and store it indefinitely and link it to other info with just their eyes/biological facilities

(c) The difference to being asked is they were never asked – they didn’t even know it was going on.

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