Looks like Malmö University is offering a PhD in Pure Evil.
“Ph.D. position in Computer Science (Affecting human behaviour by stimulating unconscious cognition)”
@aral to be fair, this will be published research, so while the techniques may be used for real, it will also enable people to detect them or take countermeasures.
On the other hand, mobile game makers have been developing and exploiting this stuff in secret and with no oversight for years.