@aral Fuck. I really hope they have a huge segment about "what are the ethical implications of this" in that...

@aral to be fair, this will be published research, so while the techniques may be used for real, it will also enable people to detect them or take countermeasures.

On the other hand, mobile game makers have been developing and exploiting this stuff in secret and with no oversight for years.

@Tryphon @aral You really think because it's public people will change? Snowden happened and nobody cared.

@aral Great!

Just in case people think it's just big business that's evil...

@aral raising manufacturing consent to the next level.

@aral 'Stimulation unconscious cognition', sounds creepy !