"A distinction must be made between advertising and "adtech" - digital analysis and advertising software. Traditional advertising was about building a brand. It used to be like this: if you read a newspaper, the newspaper didn't read you either. If you watched TV, the TV didn't see you either. The Internet has changed that. If you watch a video on Youtube today, Youtube will be watching you. Surveillance is at the heart of the business model. I call it "people farming"." - @aral
This is the interview I gave Süddeutsche Zeitung this week on surveillance capitalism and Small Tech (in German)
The little guy, powered up :)
I wrote an ode to personal websites for one of my faves,
24ways. Featuring inspiring (and rights-respecting) websites from people whose work I love and respect.
Visto che siamo in argomento, consiglio a tutt la visione dello splendido talk di @aral al parlamento europeo sulla questione del capitalismo della sorveglianza.
Da oggi disponibile con sottotitoli in italiano:
Note: *relatively* simple, as in compared to legacy VPN tools for someone who’s technically proficient. Not simple as in “everyday thing for everyday people.” But a game changer. *schemes a little scheme* :)
I make Small Tech.
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