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Should not be adding any more slides to this talk but I just made an exception to mention @FuckOffGoogle – a great example of what I’m calling “social regulation” (contrast with legislative regulation and technological regulation) of surveillance capitalists.

We start winning this war when they start becoming socially unacceptable. So it was with Big Tobacco, so it shall be with Big Data and Big Tech.

So do tell them to “fuck off” whenever you get the chance – time for being polite is over.

@aral @FuckOffGoogle I think it will require an erosion of trust (already happening) and practical alternatives, especially for phones. Right now for non-techies it's difficult to buy a phone which doesn't tie you into the Google services, unless you have money to spend on an iphone.
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