Any old ideology can exploit people… the true genius of capitalism lies in getting the exploited to celebrate their own exploitation in hopes that maybe one day they’ll be the ones doing the exploiting.

An adaption by Erich Kästner (in Nazi context 1932):
"Was auch immer geschieht:
Nie dürft ihr so tief sinken,
von dem Kakao, durch den man euch zieht,
auch noch zu trinken.“
translation: "Whatever happens: You must not stoop so low that you drink the cocoa that they drag you through"

in the sense "someone is ridiculing you" and you like it

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