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Today, you can choose not to drive a Tesla if you don’t want Elon Musk, Inc. knowing everywhere you go.

Tomorrow, you might have to limit where you live because you won’t live in a Google Home and reconsider having 20/20 vision again in exchange for the artificial lens company seeing everything you see.

Privacy is not something you can “vote with your wallet” on. We either protect it as a human right or we lose it altogether.

By the way, if you think the artificial lens bit is hyperbole, think again. Quite a few years ago now I was sitting at dinner with some CEO of some startup that had developed a free tool they said helped people with dyslexia read more easily.

So, as I do, I asked him my favourite question: “how will you make money with this?”

He looked at me like I was rather daft before answering, matter of factly, “well, we know what you’re reading.”

Say no more, my friend. Say no more.

This is such a shame... It's crazy how these CEOs will then go on and market themselves as awesome world saving entrepreneurs whilst just exploiting the new way of making money this century: data.